Costa Blanca (literally in English "White Coast") refers to over 200 kilometres of Mediterranean coastline in the Alicante province of Spain. It describes the shoreline on the southeastern coast of Spain. The name "Costa Blanca" was devised as a promotional name used by British Airforce when they launched their air service between London and Valencia in 1957. At the time one could see a lot of white flowering almond trees which extended over most of its coastline. The area extends from the town of Dénia in the north, beyond which lies the Costa del Azahar(or Costa dels Tarongers), to Pilar de la Horadada in the south, beyond which lies the Costa Cálida. Benidorm and Alicante cities are the major tourist centres. Costa Blanca North and Costa Blanca South are totally different.

Costa Blanca is made up of two clearly different scenic sectors. In the North, a curtain of mountains runs parallel to the sea, descending at times to form cliffs; in the South, a vast plain of sand patches, palm trees and salt lakes make nice scenery for the beaches. The Costa Blanca is one of the main coastal regions in Spain which is very popular with holiday makers and here is where the well admired destination of Alicante exists. The city of Alicante draws many tourists, especially from Europe, who want to explore its historical ruins, its modern facilities and glorious beaches. The most popular beach visited by holiday makers, and frequently referred to as being one of the best beaches in Spain, is the San Juan, which is located by the city of Alicante.

Costa Blanca enjoys a mild Mediterranean climate all year round. The area benefits from around of 300 days of sunshine a year with an average temperature of +19.3ºC. With fresh air and sunny days, Costa Blanca is an ideal place to visit all year round. As it enjoys more sunshine, the number of rainy days is limited to just 20 per year. Even during the winter time the daily temperature does not fall below +16°C. The best time to visit Costa Blanca is between May and October as the weather is warm and sunny. The temperatures in the winter have an average of around +17ºC, and in the summer it has an average around +35 ºC. Rain is scarce, though the humidity is logically higher in the mountainous northern sector, in comparison with the lowlands which surround Elche and Orihuela. The fields of almond trees, the vineyards, the fruit orchards and the magnificent palm trees form vegetation which complements the oriental nature of the landscape.

The Costa Blanca offers one of the best and most extensive ranges of tourist amenities in Europe through the quality of its services, its excellent climate and its cultural richness. The beaches and mountains of the province are a delight to everyone who visits them. It has a well-developed tourism industry and is a popular destination for international tourists.

Costa Blanca also has a well-known reputation for the healthiest climate in Europe with lots of sunshine, mild temperatures and low humidity.

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